How Does Eye Tracking Technology Allow SEO Experts To Adopt The SEO Best Practices?

What is Eye Tracking Technology?

Eye tracking is the latest technology is used in the world of digital marketing, and it allows experts and researchers to track the movement of the eye, when internet users are interacting with a computer screen. The big benefit of eye tracking technology is that experts no longer have to rely on human memory because most participants cannot provide clear explanation as to why they choose to visit a certain website and what they did there. Eye tracking technology can be used to gain a better understanding of how users interact with websites online, hence the technology is used in different internet marketing techniques, such as SEO.

Eye tracking technology is used by a SEO agency because it allows them to gain a better of idea which part of the SERP do users pay attention to. 'Fixation' is a term used to describe when the eye stays still and tends to linger on a certain spot on the monitor, this indicates that the user is not actively searching and is paying attention to a piece of information online. Eye tracking technology is useful to do SEO for small businesses as it tracks the movement of the eye using an infrared light that captures the direction the pupil is focused on.

How Can Eye Tracking Technology Help A SEO Firm Create More Effective SEO Campaigns

The SEO best practices involve the use of eye tracking technology because it allows the SEO agency to get a better idea of what users are paying attention to and most importantly, what users are not paying attention to, this allows SEO experts to create more effective and efficient SEO campaigns, companies should hire SEO firm that use eye tracking technology because they have more accurate data of what users do online and how they use Google on different devices such as mobiles and desktop computers.

Technology used in tracking eye movement is always improving which means that eye tracking technology is creating accurate data and the cost of technology is falling, making it more affordable. Business should hire SEO firm with eye tracking technology because they have accurate makes it easier for SEO experts to select the best internet marketing techniques to increase traffic to websites because eye tracking technology has revealed detailed information about internet users, for example, most traffic goes to the top four results on a SERP and that users are more likely to click on knowledge graphs displayed on the SERP if they are using a mobile device instead of a desktop computer.