How Do SEO Experts Measure Success In SEO Techniques?

The Three Factors For Success In SEO

The success of search engine marketing is dependent on three factors:

Conversion - When visitors show interest in the company.
Ranking - Reaching the first page of the SERP for certain keywords
Traffic - The number of organic visitors who click on the website.

These three indicators allow SEO experts to measure the success (or failure) of a SEO campaign and is very important for optimizing and improving the strategy for SEO.

Conversions are an important indicator of success in SEO because it is a strong indicator that SEO techniques are working. Conversions shows that internet users are past the research phrase of finding a company and are now looking to do business with the client. Conversions come in many forms, this includes phone calls, quote requests, appointment requests and contact requests. It should be noted that not every visitor is ready to make purchases, but their actions should also be counted as conversions because they indicate interest in company, this includes subscribing to newsletters, following blogs, social shares and downloads.

The Importance Of Traffic And Ranking For Search Engine Marketing

SEO trends are always changing but the key indicator for success is the level of traffic to the website. A successful SEO strategy increases the level of organic traffic by a significant margin to the website, however, the volume of traffic is not the only important factor in a website, the quality of traffic is another important measurement to consider. This is because if traffic only leads to a high bounce rates or short visit times to each page, it indicates that there is an issue with the SEO campaign, or there are problems with the website. SEO technicians adjust the expectations of traffic volume depending on the target audience, as certain niche audiences are more likely to find a business through Google, than others.

Ranking is the most important factor for SEO because studies indicate that websites on the first page of any SERP gets more than ninety percent of the traffic. Therefore, the objective of SEO consultants is to reach the first place for certain keywords. Data for ranking is important for SEO because it allows SEO technicians to make improvements to the SEO campaign, because date for ranking provides remarkable insight into keywords. For example, popular keywords (keywords that are frequently used by visitors) can be difficult to rank for because of the degree of competition and not worth the effort and other keywords would be easier to rank for.