Benefits Of Creating A Responsive Web Design for West Palm Beach Business From A Search Engine Optimization Perspective
Website Functionality On Multiple Platforms
Now the trends in web design and web development in West Palm Beach are shifting their focus towards creating sites which are functional across multiple platforms. There has been a significant increase in the use of other devices such as smartphones and tablets for the purpose of browsing the internet. It was in 2012 the concept of responsive web design also known as RWD thus came into being.
What is meant by responsive web design is that such sites are capable of reformatting themselves to a version which is suitable to be viewed on the particular device the user is trying to display it on. Therefore no matter what type of device the user wishes to use, the site would retain its functionality and remain user friendly. This has made a huge impact to businesses in West Palm Beach as they no longer have to maintain separate mobile solutions when creating a site. Search Engine Optimization plays a significant role in creating such mobile platforms, it is important to contact West Palm Beach SEO professionals to get top ranking and more sales online.
Impact Of Creating A Responsive Site
- It is preferred by leading search engines such as Google
More and more web design businesses in West Palm Beach are now aware of the requirement of creating a responsive site for their website. Also when creating their website they often focus on how popular search engines would respond to their site. Google which is by far the most popular search engine strongly recommends the use of responsive websites for their site design. This is also the most favored option from an SEO perspective rather than designing a separate mobile optimized site.
- The site is better equipped to combat a high bounce rate
Most web design and web development work are focused on creating good rankings among search results. But when sites are not responsive enough to be accessed through mobile devices it creates a higher bounce rate among users. This works the same way for specially designed mobile versions of sites if the content is design to feature only essential and minimal features. A responsive design would offer users the same content they would see on their desktop while retain the same functionality.
- The ultimate goal of any website is to provide an enhanced user experience. As a website is a means of sharing content, having a user friendly site would make searching and absorbing information easier and thereby promote sharing of its content.